Consumer Cyclical
Live Price
Offline$0.428
+3.63% today
1Y Change
-44.87%
Window
Jun 23, 2025 → Jun 12, 2026
Coverage: 245 bars · Jun 23, 2025 → Jun 12, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Purple Innovation, Inc. (PRPL) is a Consumer Cyclical stock with a market cap of $50.00M and listed on NASDAQ. The stock last traded around $0.43 and down 44.9% across the available one-year price window (Jun 23, 2025 → Jun 12, 2026). Baseline metrics include revenue growth of -3.9%, EPS growth of +47.3%, a dividend yield of 0.0%. What stands out right now is revenue -3.9%, EPS +47.3%, free cash flow -67.0% with operating margin -9.9% and ROIC -23.2%. Valuation is more restrained than many high-expectation growth names at price/sales 0.1. Overall, the current profile looks closer to a turnaround or cyclical reset than a generic broad-market placeholder. Stock Foundry combines PRPL price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Benchmark Comparison
Compare this ticker against a broad index, growth benchmark, or sector ETF using a shared 1Y normalization window.
PRPL
—
Normalized return
SPY
—
S&P 500
Excess Return
—
Relative to SPY
PRPL Max Drawdown
-68.72%
Trailing 1Y
SPY Max Drawdown
—
Trailing 1Y
Uses the longest available daily history for PRPL and SPY.
Financial profile
Profitability, balance sheet stamina, and cash efficiency drawn from the latest filings.
FY Revenue
$726.2M
+26.7% YoY
FY Net Income
$4.0M
+104.4% YoY
Free Cash Flow
-$88.0M
-31.4% YoY
Revenue Growth
-3.9%
EPS Growth
+47.3%
Gross Margin
39.7%
Net Margin
-13.6%
Income statement
USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 469M | 488M | 511M | 573M | 726M |
| Gross Profit | 189M | 181M | 172M | 208M | 295M |
| Operating Income | -43M | -92M | -114M | -43M | -23M |
| EBITDA | 2M | -45M | -94M | 141M | 19M |
| Net Income | -51M | -98M | -121M | -92M | 4M |
| EPS (Diluted) | — | — | — | — | — |
Balance sheet
USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Cash & Equivalents | 24M | 29M | 27M | 40M | 92M |
| Total Assets | 296M | 308M | 391M | 433M | 642M |
| Total Liabilities | 326M | 288M | 275M | 258M | 496M |
| Shareholder Equity | -30M | 20M | 115M | 174M | 146M |
| Total Debt | 204M | 158M | 153M | 153M | 185M |
| Net Debt | 180M | 129M | 126M | 113M | 93M |
Cash flow positioning
Latest Full Year
Operating Cash Flow
31M
-7.4% YoY
Capital Expenditures
57M
-49.5% YoY
Free Cash Flow
88M
-31.4% YoY
Key ratios
Gross Margin
39.7%
Operating Margin
-9.9%
Net Margin
-13.6%
ROE
189.8%
Debt / Equity
-3.51x
Next Step
Use the numbers to decide whether this is a growth candidate, a quality compounder, or just an interesting outlier.