Consumer Cyclical
Purple Innovation, Inc.(PRPL)
Live Price
Offline$0.419
-1.18% today
1Y Change
-44.87%
Window
Jun 23, 2025 β Jun 12, 2026
- Market Cap
- $50.00M
- Revenue Growth
- -3.9%
- EPS Growth
- +47.3%
- Dividend Yield
- 0.0%
Coverage: 245 bars Β· Jun 23, 2025 β Jun 12, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Purple Innovation, Inc. (PRPL) is a Consumer Cyclical stock with a market cap of $50.00M and listed on NASDAQ. The stock last traded around $0.42 and down 44.9% across the available one-year price window (Jun 23, 2025 β Jun 12, 2026). Baseline metrics include revenue growth of -3.9%, EPS growth of +47.3%, a dividend yield of 0.0%. What stands out right now is revenue -3.9%, EPS +47.3%, free cash flow -67.0% with operating margin -9.9% and ROIC -23.2%. Valuation is more restrained than many high-expectation growth names at price/sales 0.1. Overall, the current profile looks closer to a turnaround or cyclical reset than a generic broad-market placeholder. Stock Foundry combines PRPL price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
-3.9% vs +7.5% peer median
Operating Margin
Below sector median
-9.9% vs +8.4% peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 5, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at -3.9% and EPS is at +47.3%, with operating margin around -9.9%.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged -9.1% over the next 5 trading days and finished higher after 0 of those reports.
View quarter-by-quarter reaction table
| Quarter | EPS Ξ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 5, 2026 | β | +4.5% | -9.3% | -19.7% |
2026 Mar 31, 2026 | +50.0% | +2.1% | -8.6% | -25.9% |
2025 Nov 4, 2025 | +11.1% | -10.9% | -9.3% | -7.6% |
Benchmark Comparison
Normalized Performance vs SPY
Compare this ticker against a broad index, growth benchmark, or sector ETF using a shared 1Y normalization window.
PRPL
β
Normalized return
SPY
β
S&P 500
Excess Return
β
Relative to SPY
PRPL Max Drawdown
-68.72%
Trailing 1Y
SPY Max Drawdown
β
Trailing 1Y
Calendar-Year Returns
Uses the longest available daily history for PRPL and SPY.
Company Overview
Purple Innovation, Inc.
NASDAQ Global Select
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
- Leadership
- Robert T. DeMartini
- IPO Date
- Oct 29, 2015
- Employees
- 1.2k
- Street Address
- 4100 North Chapel Ridge Road
- Mailing
- Lehi, UT, 84043
- Region
- Lehi, UT, US
- Reporting Currency
- USD
- Investor Line
- 801 756 2600
- Last Updated
- May 3, 2026
Key Fundamentals
Valuation, growth, profitability, and balance sheet signals.
Valuation
- P/E
- β
- EV/EBITDA
- β
- Price/Sales
- 0.1
- Price/Book
- β
Growth
- Revenue
- -3.9%
- EPS
- +47.3%
- Free Cash Flow
- -67.0%
Profitability
- Gross Margin
- 39.7%
- Operating Margin
- -9.9%
- Net Margin
- -13.6%
- ROE
- 189.8%
- ROIC
- -23.2%
Balance Sheet
- Debt/Equity
- β
- Current Ratio
- 1.24
Earnings Reports
Latest News
Official Releases
Company announcements and filings-style updates.
Next Step
Keep the research moving
After the overview, the strongest next step is usually chart context or a tighter compare set.