Consumer Cyclical
Live Price
Offline$25.19
-1.06% today
1Y Change
+7.79%
Window
Jun 27, 2025 → Jun 25, 2026
Coverage: 249 bars · Jun 27, 2025 → Jun 25, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Harley-Davidson, Inc. (HOG) is a Consumer Cyclical stock with a market cap of $2.67B and listed on NYSE. The stock last traded around $25.19 and up 7.8% across the available one-year price window (Jun 27, 2025 → Jun 25, 2026). Baseline metrics include revenue growth of -13.8%, EPS growth of -18.5%, a dividend yield of 3.0%. What stands out right now is revenue -13.8%, EPS -18.5%, free cash flow -52.1% with operating margin 8.7% and ROIC 4.2%. The dividend matters to the case here, with a current yield around 3.0%. Valuation is more restrained than many high-expectation growth names at P/E 8.1 and price/sales 0.6. Overall, the current profile looks closer to a income-oriented value setup than a generic broad-market placeholder. Stock Foundry combines HOG price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Benchmark Edge
Normalized return, excess return, max drawdown, and calendar-year wins against the benchmarks investors actually use.
HOG
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Normalized return
SPY
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S&P 500
Excess Return
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Relative to SPY
HOG Max Drawdown
-44.60%
Trailing 1Y
SPY Max Drawdown
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Trailing 1Y
Uses the longest available daily history for HOG and SPY.
Powered by FMP stock_dividend. Includes historical ex-dates, pay dates, and payout amounts.
Dividend Yield
3.05%
Trailing 12M Payout
$0.55
Last Payout
| Ex-Date | Record | Pay | Dividend | Adj | Frequency |
|---|---|---|---|---|---|
| Mar 2, 2026 | Mar 2, 2026 | Mar 17, 2026 | $0.19 | $0.19 | Quarterly |
| Dec 9, 2025 | Dec 9, 2025 | Dec 22, 2025 | $0.18 | $0.18 | Quarterly |
| Sep 10, 2025 | Sep 10, 2025 | Sep 24, 2025 | $0.18 | $0.18 | Quarterly |
| Jun 2, 2025 | Jun 2, 2025 | Jun 18, 2025 | $0.18 | $0.18 | Quarterly |
| Feb 28, 2025 | Feb 28, 2025 | Mar 14, 2025 | $0.18 | $0.18 | Quarterly |
| Dec 10, 2024 | Dec 10, 2024 | Dec 23, 2024 | $0.17 | $0.17 | Quarterly |
| Sep 16, 2024 | Sep 16, 2024 | Sep 27, 2024 | $0.17 | $0.17 | Quarterly |
| Jun 5, 2024 | Jun 5, 2024 | Jun 21, 2024 | $0.17 | $0.17 | Quarterly |
| Mar 1, 2024 | Mar 4, 2024 | Mar 20, 2024 | $0.17 | $0.17 | Quarterly |
| Dec 8, 2023 | Dec 11, 2023 | Dec 27, 2023 | $0.17 | $0.17 | Quarterly |
| Sep 11, 2023 | Sep 12, 2023 | Sep 27, 2023 | $0.17 | $0.17 | Quarterly |
| Jun 2, 2023 | Jun 5, 2023 | Jun 21, 2023 | $0.17 | $0.17 | Quarterly |
| Mar 2, 2023 | Mar 3, 2023 | Mar 20, 2023 | $0.17 | $0.17 | Quarterly |
| Dec 8, 2022 | Dec 9, 2022 | Dec 23, 2022 | $0.16 | $0.16 | Quarterly |
| Sep 9, 2022 | Sep 12, 2022 | Sep 22, 2022 | $0.16 | $0.16 | Quarterly |
| Jun 1, 2022 | Jun 2, 2022 | Jun 17, 2022 | $0.16 | $0.16 | Quarterly |
| Feb 25, 2022 | Feb 28, 2022 | Mar 18, 2022 | $0.16 | $0.16 | Quarterly |
| Dec 7, 2021 | Dec 8, 2021 | Dec 23, 2021 | $0.15 | $0.15 | Quarterly |
| Sep 9, 2021 | Sep 10, 2021 | Sep 24, 2021 | $0.15 | $0.15 | Quarterly |
| Jun 9, 2021 | Jun 10, 2021 | Jun 25, 2021 | $0.15 | $0.15 | Quarterly |
| Mar 1, 2021 | Mar 2, 2021 | Mar 19, 2021 | $0.15 | $0.15 | Quarterly |
| Dec 3, 2020 | Dec 4, 2020 | Dec 18, 2020 | $0.02 | $0.02 | Quarterly |
| Sep 9, 2020 | Sep 10, 2020 | Sep 25, 2020 | $0.02 | $0.02 | Quarterly |
| May 21, 2020 | May 22, 2020 | Jun 12, 2020 | $0.02 | $0.02 | Quarterly |
| Mar 4, 2020 | Mar 5, 2020 | Mar 20, 2020 | $0.38 | $0.38 | Quarterly |
| Dec 13, 2019 | Dec 16, 2019 | Dec 27, 2019 | $0.38 | $0.38 | Quarterly |
| Sep 16, 2019 | Sep 17, 2019 | Sep 27, 2019 | $0.38 | $0.38 | Quarterly |
| May 29, 2019 | May 30, 2019 | Jun 14, 2019 | $0.38 | $0.38 | Quarterly |
| Mar 13, 2019 | Mar 14, 2019 | Mar 29, 2019 | $0.38 | $0.38 | Quarterly |
| Dec 13, 2018 | Dec 14, 2018 | Dec 28, 2018 | $0.37 | $0.37 | Quarterly |
| Sep 17, 2018 | Sep 18, 2018 | Sep 28, 2018 | $0.37 | $0.37 | Quarterly |
| May 30, 2018 | May 31, 2018 | Jun 15, 2018 | $0.37 | $0.37 | Quarterly |
| Feb 13, 2018 | Feb 14, 2018 | Mar 2, 2018 | $0.37 | $0.37 | Quarterly |
| Dec 14, 2017 | Dec 15, 2017 | Dec 29, 2017 | $0.36 | $0.36 | Quarterly |
| Sep 11, 2017 | Sep 12, 2017 | Sep 22, 2017 | $0.36 | $0.36 | Quarterly |
| May 23, 2017 | May 25, 2017 | Jun 9, 2017 | $0.36 | $0.36 | Quarterly |
| Feb 13, 2017 | Feb 15, 2017 | Mar 3, 2017 | $0.36 | $0.36 | Quarterly |
| Dec 14, 2016 | Dec 16, 2016 | Dec 30, 2016 | $0.35 | $0.35 | Quarterly |
| Sep 9, 2016 | Sep 13, 2016 | Sep 23, 2016 | $0.35 | $0.35 | Quarterly |
| May 24, 2016 | May 26, 2016 | Jun 10, 2016 | $0.35 | $0.35 | Quarterly |
Next Step
Dividend yield means more when it is matched with payout durability, earnings quality, and sector context.