Consumer Cyclical
Harley-Davidson, Inc.(HOG)
Live Price
Offline$24.69
-3.82% today
1Y Change
+10.19%
Window
Jun 25, 2025 β Jun 16, 2026
- Market Cap
- $2.67B
- Revenue Growth
- -13.8%
- EPS Growth
- -18.5%
- Dividend Yield
- 3.0%
Coverage: 245 bars Β· Jun 25, 2025 β Jun 16, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Harley-Davidson, Inc. (HOG) is a Consumer Cyclical stock with a market cap of $2.67B and listed on NYSE. The stock last traded around $24.69 and up 10.2% across the available one-year price window (Jun 25, 2025 β Jun 16, 2026). Baseline metrics include revenue growth of -13.8%, EPS growth of -18.5%, a dividend yield of 3.0%. What stands out right now is revenue -13.8%, EPS -18.5%, free cash flow -52.1% with operating margin 8.7% and ROIC 4.2%. The dividend matters to the case here, with a current yield around 3.0%. Valuation is more restrained than many high-expectation growth names at P/E 8.1 and price/sales 0.6. Overall, the current profile looks closer to a income-oriented value setup than a generic broad-market placeholder. Stock Foundry combines HOG price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
-13.8% vs +7.5% peer median
Operating Margin
Near sector median
+8.7% vs +8.4% peer median
P/E
Below sector median
8.1 vs 18.1 peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 7, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at -13.8% and EPS is at -18.5%, with operating margin around 8.7%.
Shareholder return is still part of the story
The stock is still offering a dividend yield around 3.0%, which matters if the thesis depends on income as much as growth.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged +2.2% over the next 5 trading days and finished higher after 1 of those reports.
View quarter-by-quarter reaction table
| Quarter | EPS Ξ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 7, 2026 | β | +7.5% | +8.5% | +3.6% |
2026 Feb 10, 2026 | -165.2% | -1.7% | -1.7% | -13.1% |
2025 Nov 4, 2025 | +124.6% | +0.3% | -0.1% | -3.7% |
Benchmark Edge
HOG vs SPY, QQQ, and Sector ETFs
Normalized return, excess return, max drawdown, and calendar-year wins against the benchmarks investors actually use.
HOG
β
Normalized return
SPY
--
S&P 500
Excess Return
--
Relative to SPY
HOG Max Drawdown
-44.60%
Trailing 1Y
SPY Max Drawdown
β
Trailing 1Y
Calendar-Year Returns
Uses the longest available daily history for HOG and SPY.
Company Overview
Harley-Davidson, Inc.
New York Stock Exchange
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
- Leadership
- Arthur Francis Starrs
- IPO Date
- Jul 8, 1986
- Employees
- 5.9k
- Street Address
- 3700 West Juneau Avenue
- Mailing
- Milwaukee, WI, 53208
- Region
- Milwaukee, WI, US
- Reporting Currency
- USD
- Investor Line
- 414 342 4680
- Last Updated
- Apr 30, 2026
Key Fundamentals
Valuation, growth, profitability, and balance sheet signals.
Valuation
- P/E
- 8.1
- EV/EBITDA
- 4.4
- Price/Sales
- 0.6
- Price/Book
- 0.9
Growth
- Revenue
- -13.8%
- EPS
- -18.5%
- Free Cash Flow
- -52.1%
Profitability
- Gross Margin
- 26.8%
- Operating Margin
- 8.7%
- Net Margin
- 7.6%
- ROE
- 10.3%
- ROIC
- 4.2%
Balance Sheet
- Debt/Equity
- 0.97
- Current Ratio
- 2.10
Earnings Reports
Latest News
Official Releases
Company announcements and filings-style updates.
Next Step
Keep the research moving
After the overview, the strongest next step is usually chart context or a tighter compare set.