Consumer Cyclical
Rush Enterprises, Inc.(RUSHA)
Live Price
Offline$67.98
+0.31% today
1Y Change
+38.58%
Window
Jun 20, 2025 β Jun 9, 2026
- Market Cap
- $5.51B
- Revenue Growth
- -4.7%
- EPS Growth
- -12.5%
- Dividend Yield
- 1.1%
Coverage: 243 bars Β· Jun 20, 2025 β Jun 9, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Rush Enterprises, Inc. (RUSHA) is a Consumer Cyclical stock with a market cap of $5.51B and listed on NASDAQ. The stock last traded around $67.98 and up 38.6% across the available one-year price window (Jun 20, 2025 β Jun 9, 2026). Baseline metrics include revenue growth of -4.7%, EPS growth of -12.5%, a dividend yield of 1.1%. What stands out right now is revenue -4.7%, EPS -12.5%, free cash flow +207.4% with operating margin 5.3% and ROIC 7.5%. The dividend is present but secondary, with a yield around 1.1%. Valuation is more restrained than many high-expectation growth names at P/E 20.8 and price/sales 0.8. Overall, the current profile looks closer to a turnaround or cyclical reset than a generic broad-market placeholder. Stock Foundry combines RUSHA price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
-4.7% vs +7.5% peer median
Operating Margin
Below sector median
+5.3% vs +8.4% peer median
P/E
Above sector median
20.8 vs 18.1 peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on Apr 29, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at -4.7% and EPS is at -12.5%, with operating margin around 5.3%.
Shareholder return is still part of the story
The stock is still offering a dividend yield around 1.1%, which matters if the thesis depends on income as much as growth.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged -0.5% over the next 5 trading days and finished higher after 1 of those reports.
View quarter-by-quarter reaction table
| Quarter | EPS Ξ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 Apr 29, 2026 | β | +2.8% | +0.0% | -1.3% |
2026 Feb 17, 2026 | +17.1% | +2.9% | +5.1% | -10.9% |
2025 Oct 29, 2025 | +2.5% | -0.3% | -6.7% | +3.8% |
Benchmark Comparison
Normalized Performance vs SPY
Compare this ticker against a broad index, growth benchmark, or sector ETF using a shared 1Y normalization window.
RUSHA
β
Normalized return
SPY
β
S&P 500
Excess Return
β
Relative to SPY
RUSHA Max Drawdown
-20.81%
Trailing 1Y
SPY Max Drawdown
β
Trailing 1Y
Calendar-Year Returns
Uses the longest available daily history for RUSHA and SPY.
Company Overview
Rush Enterprises, Inc.
NASDAQ Global Select
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, or Blue Bird. The company also provides new and used commercial vehicles, and aftermarket parts, as well as service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance to its commercial vehicle customers. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services; body, chassis upfitting, and component installation services, as well as sells tires for use on commercial vehicles, new and used trailers, and vehicle telematics products; and manufactures compressed natural gas fuel systems and related component parts for commercial vehicles. The company serves regional and national fleets, corporations, local and state governments, and owner operators. It operates a network of centers located in the states of Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
- Leadership
- W. Marvin Rush
- IPO Date
- Oct 7, 2003
- Employees
- 7.8k
- Street Address
- 555 IH 35 South
- Mailing
- New Braunfels, TX, 78130
- Region
- New Braunfels, TX, US
- Reporting Currency
- USD
- Investor Line
- 830 302 5200
- Last Updated
- May 4, 2026
Key Fundamentals
Valuation, growth, profitability, and balance sheet signals.
Valuation
- P/E
- 20.8
- EV/EBITDA
- 11.3
- Price/Sales
- 0.8
- Price/Book
- 2.4
Growth
- Revenue
- -4.7%
- EPS
- -12.5%
- Free Cash Flow
- +207.4%
Profitability
- Gross Margin
- 18.9%
- Operating Margin
- 5.3%
- Net Margin
- 3.6%
- ROE
- 12.0%
- ROIC
- 7.5%
Balance Sheet
- Debt/Equity
- 0.63
- Current Ratio
- 1.46
Earnings Reports
Latest News
Official Releases
Company announcements and filings-style updates.
Next Step
Keep the research moving
After the overview, the strongest next step is usually chart context or a tighter compare set.