Consumer Defensive
Live Price
Offline$1.35
-6.90% today
1Y Change
-77.27%
Window
Jun 23, 2025 โ Jun 18, 2026
Coverage: 249 bars ยท Jun 23, 2025 โ Jun 18, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Reed's, Inc. (REED) is a Consumer Defensive stock with a market cap of $30.00M and listed on AMEX. The stock last traded around $1.35 and down 77.3% across the available one-year price window (Jun 23, 2025 โ Jun 18, 2026). Baseline metrics include revenue growth of -10.2%, EPS growth of -16.5%, a dividend yield of 0.0%. What stands out right now is revenue -10.2%, EPS -16.5%, free cash flow -175.8% with operating margin -44.5% and ROIC -151.6%. Valuation is more restrained than many high-expectation growth names at price/sales 0.9. Overall, the current profile looks closer to a turnaround or cyclical reset than a generic broad-market placeholder. Stock Foundry combines REED price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Defensive peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
-10.2% vs +1.7% peer median
Operating Margin
Below sector median
-44.5% vs +6.6% peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 11, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at -10.2% and EPS is at -16.5%, with operating margin around -44.5%.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged -15.7% over the next 5 trading days and finished higher after 1 of those reports.
| Quarter | EPS ฮ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 11, 2026 | โ | -11.0% | -32.7% | -40.2% |
2026 Mar 24, 2026 | -266.7% | -17.7% | -17.7% | -12.5% |
2025 Nov 4, 2025 | -1500.0% | +2.1% | +3.3% | -12.1% |
Benchmark Comparison
Compare this ticker against a broad index, growth benchmark, or sector ETF using a shared 1Y normalization window.
REED
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Normalized return
SPY
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S&P 500
Excess Return
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Relative to SPY
REED Max Drawdown
-88.75%
Trailing 1Y
SPY Max Drawdown
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Trailing 1Y
Uses the longest available daily history for REED and SPY.

Company Overview
Reed's, Inc.
New York Stock Exchange American
Reed's, Inc. engages in the manufacture and distribution of natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America. It offers Reed's craft ginger beers; Reed's real ginger ales; Reed's ready to drink products; Virgil's handcrafted sodas; ginger candy; and other ginger beverages under the Reed's brand. Reed's, Inc. sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants through distributors and independent distributor partners, as well as direct to store distribution. It also exports its products to France, the United Kingdom, South Africa, the Caribbean, Canada, Spain, the Philippines, Israel, Australia, Asia, rest of Europe, and South America. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.
Valuation, growth, profitability, and balance sheet signals.
Company announcements and filings-style updates.
Next Step
After the overview, the strongest next step is usually chart context or a tighter compare set.