Consumer Cyclical
Live Price
Offline$49.40
+2.92% today
1Y Change
+71.17%
Window
Jun 23, 2025 β Jun 18, 2026
Coverage: 249 bars Β· Jun 23, 2025 β Jun 18, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Douglas Dynamics, Inc. (PLOW) is a Consumer Cyclical stock with a market cap of $1.06B and listed on NYSE. The stock last traded around $49.40 and up 71.2% across the available one-year price window (Jun 23, 2025 β Jun 18, 2026). Baseline metrics include revenue growth of +15.4%, EPS growth of -15.1%, a dividend yield of 2.6%. What stands out right now is revenue +15.4%, EPS -15.1%, free cash flow +90.7% with operating margin 11.2% and ROIC 10.2%. The dividend matters to the case here, with a current yield around 2.6%. Valuation is more restrained than many high-expectation growth names at P/E 22.7 and price/sales 1.6. Overall, the current profile looks closer to a higher-growth but lower-margin setup than a generic broad-market placeholder. Stock Foundry combines PLOW price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Above sector median
+15.4% vs +7.5% peer median
Operating Margin
Above sector median
+11.2% vs +8.4% peer median
P/E
Above sector median
22.7 vs 18.1 peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 4, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at +15.4% and EPS is at -15.1%, with operating margin around 11.2%.
Shareholder return is still part of the story
The stock is still offering a dividend yield around 2.6%, which matters if the thesis depends on income as much as growth.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged +5.9% over the next 5 trading days and finished higher after 3 of those reports.
| Quarter | EPS Ξ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 4, 2026 | β | +13.8% | +2.7% | +1.5% |
2026 Feb 23, 2026 | +10.7% | +4.1% | +10.0% | -3.0% |
2025 Nov 3, 2025 | +11.1% | -0.1% | +5.1% | +7.2% |
Benchmark Comparison
Compare this ticker against a broad index, growth benchmark, or sector ETF using a shared 1Y normalization window.
PLOW
β
Normalized return
SPY
β
S&P 500
Excess Return
β
Relative to SPY
PLOW Max Drawdown
-15.37%
Trailing 1Y
SPY Max Drawdown
β
Trailing 1Y
Uses the longest available daily history for PLOW and SPY.

Company Overview
Douglas Dynamics, Inc.
New York Stock Exchange
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment also offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the BLIZZARD, FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. The company was founded in 1948 and is headquartered in Milwaukee, Wisconsin.
Valuation, growth, profitability, and balance sheet signals.
Company announcements and filings-style updates.
Next Step
After the overview, the strongest next step is usually chart context or a tighter compare set.