Consumer Defensive
Live Price
Offline$1.18
-1.67% today
1Y Change
+42.51%
Window
Jun 25, 2025 โ Jun 18, 2026
Coverage: 247 bars ยท Jun 25, 2025 โ Jun 18, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Happy Belly Food Group Inc. (HBFGF) is a Consumer Defensive stock with a market cap of $220.00M and listed on OTC. The stock last traded around $1.18 and up 42.5% across the available one-year price window (Jun 25, 2025 โ Jun 18, 2026). Baseline metrics include revenue growth of +78.8%, EPS growth of -14.3%, a dividend yield of 0.0%. What stands out right now is revenue +78.8%, EPS -14.3%, free cash flow 0.0% with operating margin -2.9% and ROIC -4.6%. Valuation already assumes a fairly strong business story at price/sales 10.8. Overall, the current profile looks closer to a higher-growth but lower-margin setup than a generic broad-market placeholder. Stock Foundry combines HBFGF price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Defensive peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Above sector median
+78.8% vs +1.7% peer median
Operating Margin
Below sector median
-2.9% vs +6.6% peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 5, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at +78.8% and EPS is at -14.3%, with operating margin around -2.9%.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged -1.1% over the next 5 trading days and finished higher after 1 of those reports.
| Quarter | EPS ฮ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 5, 2026 | โ | -2.4% | -6.0% | -12.9% |
2026 Apr 29, 2026 | โ | -0.5% | -2.2% | -11.5% |
2025 Nov 25, 2025 | โ | +0.2% | +4.8% | +33.1% |
Benchmark Edge
Normalized return, excess return, max drawdown, and calendar-year wins against the benchmarks investors actually use.
HBFGF
โ
Normalized return
SPY
--
S&P 500
Excess Return
--
Relative to SPY
HBFGF Max Drawdown
-40.72%
Trailing 1Y
SPY Max Drawdown
โ
Trailing 1Y
Uses the longest available daily history for HBFGF and SPY.

Company Overview
Happy Belly Food Group Inc.
Other OTC
Happy Belly Food Group Inc. operates as a multi-branded restaurant company that engages in acquiring and scaling emerging food brands across Canada. It operates through Consumer Product Goods and Quick Restaurant Services segments. The company produces and sells breakfast cereal and related food products under the Holy Crap brand; and snack food products under the Lumber Heads brand through retailers, as well as online retailers and its website. It also operates various corporate quick service restaurants under the Heal Lifestyle, Lettuce Love, Joey Turks Caribbean Grill, Pirho Fresh Greek Grill, and Rosie's Burgers names in Ontario and Vancouver; and franchisee restaurant under the Heal Wellness brand. The company was formerly known as Plant & Co. Brands Ltd. and changed its name to Happy Belly Food Group Inc. in September 2022. Happy Belly Food Group Inc. was incorporated in 2014 and is based in Vancouver, Canada.
Valuation, growth, profitability, and balance sheet signals.
Company announcements and filings-style updates.
Next Step
After the overview, the strongest next step is usually chart context or a tighter compare set.