Technology
Cricut, Inc.(CRCT)
Live Price
Offline$4.46
+1.13% today
1Y Change
-33.03%
Window
Jun 25, 2025 โ Jun 18, 2026
- Market Cap
- $890.00M
- Revenue Growth
- -0.5%
- EPS Growth
- +24.1%
- Dividend Yield
- 22.5%
Coverage: 247 bars ยท Jun 25, 2025 โ Jun 18, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Cricut, Inc. (CRCT) is a Technology stock with a market cap of $890.00M and listed on NASDAQ. The stock last traded around $4.46 and down 33.0% across the available one-year price window (Jun 25, 2025 โ Jun 18, 2026). Baseline metrics include revenue growth of -0.5%, EPS growth of +24.1%, a dividend yield of 22.5%. What stands out right now is revenue -0.5%, EPS +24.1%, free cash flow -28.7% with operating margin 12.7% and ROIC 17.3%. The dividend matters to the case here, with a current yield around 22.5%. Valuation is more restrained than many high-expectation growth names at P/E 12.2 and price/sales 1.3. Overall, the current profile looks closer to a income-oriented value setup than a generic broad-market placeholder. Stock Foundry combines CRCT price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Technology peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
-0.5% vs +11.9% peer median
Operating Margin
Below sector median
+12.7% vs +22.0% peer median
P/E
Below sector median
12.2 vs 18.5 peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 5, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at -0.5% and EPS is at +24.1%, with operating margin around 12.7%.
Shareholder return is still part of the story
The stock is still offering a dividend yield around 22.5%, which matters if the thesis depends on income as much as growth.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged -3.2% over the next 5 trading days and finished higher after 1 of those reports.
View quarter-by-quarter reaction table
| Quarter | EPS ฮ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 5, 2026 | โ | +5.2% | +0.9% | -2.6% |
2026 Mar 3, 2026 | +0.0% | +4.6% | -6.5% | -13.4% |
2025 Nov 4, 2025 | +100.0% | -5.2% | -4.2% | +0.0% |
Benchmark Edge
CRCT vs SPY, QQQ, and Sector ETFs
Normalized return, excess return, max drawdown, and calendar-year wins against the benchmarks investors actually use.
CRCT
โ
Normalized return
SPY
--
S&P 500
Excess Return
--
Relative to SPY
CRCT Max Drawdown
-48.13%
Trailing 1Y
SPY Max Drawdown
โ
Trailing 1Y
Calendar-Year Returns
Uses the longest available daily history for CRCT and SPY.
Company Overview
Cricut, Inc.
NASDAQ
Cricut, Inc. operates a creativity platform that enables users to transform ideas into professional-looking handmade goods through connected cutting machines, design apps, accessories, and materials. Users create personalized items such as birthday cards, mugs, T-shirts, and large-scale interior decorations. The company functions across two main segments: the Platform segment, which generates revenue from monthly and annual subscription fees, digital content purchases, and cloud-based software access; and the Products segment, focused on sales of connected machine hardware, craft supplies, DIY products, home decor items, and extensions. Cricut, Inc. distributes scrapbook, craft, and home decor products, including flagship lines like the Cricut Maker family, Cricut Explore family, Cricut Joy, Cricut EasyPress, and the Infusible Ink system, alongside a diverse collection of materials. Headquartered in South Jordan, Utah, Cricut, Inc. plays a key role in the technology sector's computer hardware industry, catering to hobbyists and creators seeking accessible personalization tools.
- Leadership
- Mr. Ashish Arora
- Employees
- 700
- Street Address
- 10855 South River Front Parkway
- Mailing
- South Jordan, UT, 84095
- Region
- South Jordan, UT, United States
- Last Updated
- May 8, 2026
Key Fundamentals
Valuation, growth, profitability, and balance sheet signals.
Valuation
- P/E
- 12.2
- EV/EBITDA
- 6.1
- Price/Sales
- 1.3
- Price/Book
- 2.5
Growth
- Revenue
- -0.5%
- EPS
- +24.1%
- Free Cash Flow
- -28.7%
Profitability
- Gross Margin
- 54.5%
- Operating Margin
- 12.7%
- Net Margin
- 10.4%
- ROE
- 21.4%
- ROIC
- 17.3%
Balance Sheet
- Debt/Equity
- 0.03
- Current Ratio
- 2.72
Earnings Reports
Latest News
Official Releases
Company announcements and filings-style updates.
Next Step
Keep the research moving
After the overview, the strongest next step is usually chart context or a tighter compare set.