Consumer Cyclical
Live Price
Offline$2.79
+1.82% today
1Y Change
+7.31%
Window
Jun 25, 2025 β Jun 18, 2026
Coverage: 247 bars Β· Jun 25, 2025 β Jun 18, 2026
Research Briefing
A compact read on the setup, peer context, quarterly changes, and recent earnings reaction.
Research Snapshot
Baozun Inc. (BZUN) is a Consumer Cyclical stock with a market cap of $1.09B. The stock last traded around $2.79 and up 7.3% across the available one-year price window (Jun 25, 2025 β Jun 18, 2026). Baseline metrics include revenue growth of +2.7%, EPS growth of -31.1%, a dividend yield of 0.0%. What stands out right now is revenue +2.7%, EPS -31.1%, free cash flow +349.2% with operating margin 0.5% and ROIC 0.7%. Valuation is more restrained than many high-expectation growth names at price/sales 0.1. Overall, the current profile looks closer to a turnaround or cyclical reset than a generic broad-market placeholder. Stock Foundry combines BZUN price history, valuation, growth, dividend context, earnings, analyst forecasts, news, related Consumer Cyclical peers on this page.
Sector Context
How this name stacks up against nearby peers on first-pass metrics.
Revenue Growth
Below sector median
+2.7% vs +7.5% peer median
Operating Margin
Below sector median
+0.5% vs +8.4% peer median
What Changed This Quarter
Latest report context and the signals most likely to have changed the story.
Latest report is on the board
2026 was reported on May 20, 2026, but the surprise data is still limited.
The operating picture looks softer than before
Revenue is at +2.7% and EPS is at -31.1%, with operating margin around 0.5%.
Earnings Reaction Memory
How the stock has tended to move after recent reports.
Across the last 3 reported quarters, the stock averaged +0.3% over the next 5 trading days and finished higher after 2 of those reports.
| Quarter | EPS Ξ | 1D | 5D | 20D |
|---|---|---|---|---|
2026 May 20, 2026 | β | +1.2% | +0.8% | +9.8% |
2026 Mar 25, 2026 | β | -12.1% | -3.6% | +12.1% |
2025 Nov 25, 2025 | β | +0.7% | +3.6% | -1.1% |
Benchmark Edge
Normalized return, excess return, max drawdown, and calendar-year wins against the benchmarks investors actually use.
BZUN
β
Normalized return
SPY
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S&P 500
Excess Return
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Relative to SPY
BZUN Max Drawdown
-56.08%
Trailing 1Y
SPY Max Drawdown
β
Trailing 1Y
Uses the longest available daily history for BZUN and SPY.
Company Overview
Baozun Inc.
Valuation, growth, profitability, and balance sheet signals.
Company announcements and filings-style updates.
Next Step
After the overview, the strongest next step is usually chart context or a tighter compare set.